Client: Ozinga

Campaign: Born to Build

Medium: Video

YouTube link: Born to Build

Script:

Blue collar. Misfit. Underdog.

They think they’ve got you all figured out

But you never let anyone tell you who you are.

Through long days and nights, the pounding rain and blistering heat,

you worked hard to make something of yourself.

In spite of the mud and the grit, you never once thought about getting out.

Every day, every hour, you always showed up… It’s who you are.

 

So let them underestimate you…

because that’s when you show them what you’re made of.

 

In the end, it’s all about what you leave behind.

So, let’s keep building…

Let’s build our families, our communities, our country.

Let’s build, because it’s who we are.